Armando FumagalliProf Armando Fumagalli is Director of the Master’s program in Screenwriting, Fiction and Movies at the Catholic University of Milan, Italy, where he is also Extraordinary Professor of Semiotics. He has taught screenwriting for many years, including at the Italian National School of Cinema. He is the author of several books on communications, the media, and the relationship between literature, cinema and television. He is also a development consultant for the Lux video TV production company.